2D barcodes (i.e. QR Codes) are transforming traditional and electronic media into high engagement vehicles for brands and consumers. It’s as simple as snapping a picture.

To illustrate, imagine an advertisement in a newspaper. In addition to the usual advertisement, a QR Code (most widely used 2D Barcode) is included with directions to scan using a mobile phone application. Within seconds of scanning the code, the user is taken to a mobile website where he can view a demo of the product, order a sample, find a local retailer, or take other actions.

QR Codes can include all sort of information like URL’s or phone no or email address or any other information you like, basically any string of text upto a certain level. Above all, they can even be scanned upside down and will be free for use. These codes can be placed all over, anything visible, on magazines ad, products,posters, billboards, flyers and even on the Internet and television. QR Codes can extend the impact and value of any campaign. The possibilities are endless

This new “pull” marketing tool invites and enables consumer interaction while you have their attention. Users benefit from the convenient and timely interaction. Your brand benefits from having actionable and measurable engagements with consumers where there may have otherwise been limited or no interaction.