Make offline media Actionable:

If you wish to get better multimedia content, better returns on investments through offline media, especially print media QR Codes (most widely used 2D barcodes) are a fantastic way of doing it. QR Codes make traditional media actionable, , effective, measurable and attractive.

It’s a Pull service:

Consumers maintain control over when and where they associate with marketers. “User pull” (rather than the advertiser’s push) enables consumers to obtain the information sought after. Users benefit from convenient and timely interaction hence getting the most customized and pin point information.

Very simple to use:

It’s very easy to use a camera-phone. There’s no need of typing URL’s to reach out videos, product demos, trailers or any multimedia content. They have the ‘’happy flicking’’ advantage.

Static code and Dynamic content:

No recurring expenses on offline promotions from time to time. The codes are static but the content is dynamic. Code Publishers can seamlessly refresh a campaign in response to dynamic market conditions with an ease of a click.

Direct to consumers:

Get more meaningful engagements than any other marketing channel. Consumers can have a richer experience by interacting directly with the Code Publisher. It’s easy to create virals, reach masses and generate leads.

Broader Reach:

Marketers can reach the large number of mobile users who are increasing exponentially. With the evident growth of wireless internet in India and chipping in of high speed internet services like 3-G, a campaign can be launched more quickly on a broad range of handsets and service providers.

Reliability:

The code experience can dynamically be changed based on the Code Publisher’s needs. This offers more control and assurances for the marketer. 2D barcode content guidelines provide another layer of filtering that ensures the right messages get out.

The opportunities are endless:

Innovation is the key, with a variety of code actions available (Link code type), embedding multiple functionalities is a single campaign is possible. Get the social media advantage to your campaigns.

Get statistics per code scan:

Earn demographics per code scan. Get richer campaign data and results. It allows the publisher to clearly see where the scan is coming from, which is generally very difficult to obtain from traditional online-offline mediums. It provides ease in identifying the target market and helps in market segmentation.